Marketing Fireball That Grows Your Knowledge & Your Business.
Let’s build a no-nonsense, no-jargon marketing plan together, tailored to your business, your industry, your specific audience. KP Consulting with its KP Academy program will give you the tools you need to become more confident, more effective and more inspired marketer. Helping you sell more and deliver a better customer experience. All while you are learning the ins and outs of marketing strategies that will continue to deliver business growth in years to come.
Helping clients from Lincoln, UK to Lincoln, Nebraska, USA.
KP Consulting and KP Academy
With KP Consulting and its KP Academy program you not only benefit from results but you will learn behind-the-scene tools, techniques, templates and tips that agencies use to drive demand for your products and services.
Delivered by Katerina Pickup, an award-winning, seasoned marketing professional with more than 15 years of experience working with businesses in the United Kingdom and the United States of America, KP Academy sessions help identify opportunities for growth then pursuing these with marketing strategies and tactics tailored to your specific circumstances.
“Katerina fully immerses herself into your business and helps you perfect the areas where extra help is needed. She is 100% committed to leaving you and your company better than she found it.”
Brooklyn Keizer, Keizer Companies
Sioux City, Iowa, USA
Background
Katerina is a Chartered Marketer and a Fellow Member of the Chartered Institute of Marketing. She works with business owners and their marketing managers, delivering in-person and online sessions to improve their marketing knowledge and skills and make their marketing more effective through bite-size in-person and online sessions and workshops, and 121 coaching and mentoring.
Experience
Building on decades of experience in commercial marketing, Katerina launched KP Consulting in 2023 to develop workshops and programs that have since transformed marketing departments of business leaders and young aspiring marketers on both sides of the Atlantic. Passionate about supporting young marketers in this ever-evolving profession, Katerina has dedicated years as a voluntary Board member at the Amercian Marketing Association and the Chartered Institute of Marketing.
Leadership
Katerina is a Board member of UK based manufacturer Tradeglaze (Lincoln) Ltd, where she continues to accelerate business growth and mentoring the company’s marketing team. While facing unpredictable, fast-changing market conditions, she has leveraged new opportunities and developed robust marketing and lead generation strategies that help increase the company’s market share.
Topics
Katerina’s marketing plans and practical sessions include hot topics such as consumer and buyer behaviour, segmentation, targeting and positioning, market research, content planning, developing a marketing comms strategy, sustainable marketing and circular economy, managing PR & customer reviews, and marketing measurement and metrics. She also offers leadership-focused sessions that include empowering teams, influencing without authority, managing remotely.