Building Marketing Teams & Boosting Your Business
- Fractional CMO partnering with SMEs to deliver growth
- Critical skill topics include Marketing Strategy, AI-Powered Marketing, AI for Search, Search Engine Optimization, Lead Generation and Storytelling
- Flexible training sessions & workshops to help teams reach the top of their game
Take your skills to the next level with KP Academy
For over 17 years I have proven that lasting growth relies on the combined power of brand and performance marketing. My practical marketing training sessions will help your team perfect the core marketing competencies essential in today’s fast changing world.
⚡ Fractional CMO.
Having a strategy – how to get from where you are to where you want to be, based on classic marketing principles is essential to achieve your defined goals. I provide the marketing roadmap for your business, and an ongoing funnel oversight, leadership coaching for in-house teams, plus a quarterly business review workshop with a market update.
⚡ Strategy Sprint.
I work with teams to create clear, actionable marketing plans that drive leads and revenue. These 90-day programs include the full marketing mix audit, AI-powered SEO blueprint, lead pipeline optimization, with a marketing plan and an execution playbook for your SME team.
⚡ Marketing Power Hour.
Sometimes you don’t need a full strategy overhaul – you just need answers, clarity, and a plan you can act on right away. My Marketing Power Hours are tailored 1:1 sessions designed to tackle your most pressing challenges: whether that’s fixing underperforming campaigns, sharpening your positioning, improving SEO for the AI era, or boosting your lead generation funnel.
Let’s talk about your business growth needs.
“Katerina fully immerses herself into your business and helps you perfect the areas where extra help is needed. She is 100% committed to leaving you and your company better than she found it.”
Brooklyn Keizer, Keizer Companies
Sioux City, Iowa, USA
17+ years of strategic marketing experience, building teams | 100% online – Flexible sessions
your team can fit around their schedule | Form a clear marketing strategy, apply your learning and see results in real time
Background
Katerina is a Chartered Marketer and a Fellow Member of the Chartered Institute of Marketing. She works with business owners and their marketing managers, delivering in-person and online sessions to improve their marketing knowledge and skills and make their marketing more effective through bite-size in-person and online sessions and workshops, and 121 coaching and mentoring.
Experience
Building on decades of experience in commercial marketing, Katerina launched KP Consulting in 2023 to develop workshops and programs that have since transformed marketing departments. Passionate about supporting young marketers in this ever-evolving profession, Katerina has dedicated years as a voluntary Board member at the Amercian Marketing Association and the Chartered Institute of Marketing.
Leadership
Katerina is a Board member of UK based manufacturer Tradeglaze (Lincoln) Ltd, where she continues to accelerate business growth and mentoring the company’s marketing team. While facing unpredictable, fast-changing market conditions, she has leveraged new opportunities and developed robust marketing and lead generation strategies that help increase the company’s market share.
Latest Topics
Katerina’s practical sessions and workshops include hot topics such as AI-Powered Marketing,
AI for Search, Search Engine Optimization, Lead Generation and Storytelling. Performance measurement is included as part of her tutorials. She offers leadership-focused sessions that include Empowering and Inspiring Teams, Influencing Without Authority, and Managing Remotely.